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Product Development and Management: Essential Techniques and Tools

Accredited By CPD | High-quality Materials | Video Lessons | Lifetime Access | 24/7 Tutor Support


NextGen Learning

Summary

Price
£15 inc VAT
Study method
Online
Duration
4 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
10 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

Unlock the secrets to successful Product Management with our comprehensive course, covering essential techniques and tools. From developing a product plan to analysing product portfolios, gain the knowledge and skills needed to succeed in this competitive field.

Learning Outcomes:

  • Understand the fundamentals of Product Management
  • Identify different product classifications
  • Develop effective product plans
  • Learn about new product development
  • Analyse product life cycles and pricing strategies
  • Apply financial analysis to product management

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

Product Management is a critical role in any organisation, responsible for ensuring the successful development and launch of products. Our course covers all the essential techniques and tools needed to excel in this field. You'll begin by gaining a solid understanding of the fundamentals of Product Management before moving on to exploring different product classifications and developing effective product plans.

Throughout the course, you'll learn about new product development, product life cycles, pricing strategies, and how to analyse product and brand portfolios. You'll also gain insights into channel management, the basics of marketing for products, and financial analysis for product management. By the end of the course, you'll have the knowledge and skills to succeed as a Product Manager.

Certification

Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations.

Who is this course for?

  • Aspiring Product Managers
  • Current Product Managers seeking to enhance their skills
  • Business professionals interested in Product Management
  • Entrepreneurs looking to develop new products

Career path

  • Junior Product Manager (£25k - £35k)
  • Product Manager (£35k - £60k)
  • Senior Product Manager (£60k - £90k)
  • Product Marketing Manager (£40k - £80k)
  • Director of Product Management (£90k - £120k)
  • VP of Product Management (£120k+)

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.